Our Toy Story
Whether you are a parent or not, you already know that kids love toys. As a mother of three kids, I am forever searching for new toys for my children. From the moment my first baby was born more than a decade ago till now, I still get excited when I see a new toy and can’t wait for my kids to play with my new find. “No more toys” is a phrase I’m sure every mother has said countless times only to go out and get a ‘new’ toy she discovered. Don’t feel guilty if this is you. This is me, every day, and I don’t regret it one bit.
You see, children learn through play and toys are the instruments through which they discover the world. By providing them with the right toys, we are helping them grow.Whether you are looking for a toy for a boy or girl, a newborn, toddler, kid, or even the big kid in the house (AKA dad), we bring you the largest selection of the trendiest toys in UAE. Our collection has been carefully curated by a mom and approved by all the kids in our house. So, at toyz.ae you will find toys for ages 0 to 99, because we believe play and fun has no age limit.
Whether you are looking for a toy for a boy or girl, a newborn, toddler, kid, or even the big kid in the house (AKA dad), we bring you the largest selection of the trendiest toys in UAE. Our collection has been carefully curated by a mom and approved by all the kids in our house. So, at toyz.ae you will find toys for ages 0 to 99, because we believe play and fun has no age limit.
Our Retail Stores
The Crib, slang for ‘home’, is a multi-brand retailer that offers high quality, sustainable brands for our customers. With multiple webstores, each store offers a specific category to complete your home shopping experience with us.
Our flagship store that offers products for babies, children, and parents.
Our specialty store for toys that children and adults love to play with.
The latest addition to our stores offering everything you need for your pets.
What We Believe In
Sustainability is the foundation of our business.
Our sustainable business model stems from our personal beliefs to save the planet for our children. We create and deliver value for our stakeholders and customers while maintaining or regenerating the environmental, social, and economic capital that we rely on.
So how do we implement our sustainable business model into our business practice? We follow the three pillars of sustainable business: Environmental, Social, and Economic.
Environmental
Our focus is to reduce our carbon footprint on the environment.
The collection of products we curate focuses on eco-friendly products that are made of natural, organic, and recycled materials.
The packaging we use is minimalistic focusing on planet-friendly and recycled materials.
Social
As an ethical business we value diversity, trust, and equal opportunity. We carefully select brands that mirror our values, provide a good working environment, and engage in work practices that are legal, fair and ensure decent treatment of their workforce.
At The Crib we are passionate about giving back to our community in Dubai and across the UAE, giving back is engrained in us both culturally and religiously. So, for every purchase that a customer makes, we donate part of the profits to charitable causes. We don’t just donate; through our CSR initiatives we actively engage with local charities and community centers to facilitate in providing resources they may require.
Economic
We focus on doing business with best practice values that lead to profitability for our stakeholders.
We strive towards a more secure future and are always searching for the latest technology and trends that can assist us with minimizing our carbon footprint while increasing our returns.